Harneet Bhalla

Partnering with MFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics. By leveraging MFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic. As a result, our marketing efficiency improved by 10%, allowing us to focus on genuine customer engagement and ensuring every marketing euro is put to optimal use.”