Web Fraud Protection

mFilterIt provides solutions for frauds in CPC/CPV, CPL web campaigns and Search Keyword Fraud. Its Device Signature Solution (DSS) which does pattern matching of the duplicity of about two dozen parameters based on which the fraud is detected. Some of the categories of fraud detection are IP, click, distribution and device fraud. The solution is cookie-independent and the simple JavaScript plugin is used for integration.

Solution for Web Campaigns (CPV/CPC, CPL, CPCV)

Duplicate Users, Incorrect Attribution and Cookie Stuffing are the major problems. BOTS are used to fake clicks/views/leads where the BOTS tamper some of the parameters to make it look like a genuine click/view/lead. Web campaigns are mainly impacted by frauds such as IP Fraud, Click Fraud, Device Fraud, fake views/ leads etc. eventually bringing duplicate users to the system or doing fake attributions.

mFilterIt’s Device Signature Solution (DSS) provides a highly accurate, web-based fraud detection tool that does not depend on cookies. So, even if the user removes all cookies, the solution is able to detect duplicates. The Device Signature Solution provides a highly accurate, web-based fraud detection tool that does not depend on cookies. So, even if the user removes all cookies, the solution is able to detect duplicates

This JavaScript-based solution gets embedded in the URL in the form of a simple JavaScript, which helps us identify if a user is repeatedly hitting the page. It is based upon a machine learning based algorithm which helps in identifying duplicate users. The algorithm looks for a combination of about two dozen parameters to identify a device and gives it a unique Signature.

Key features of Device Signature Solution

  • Simple, Clean, Robust, Cookie less solution
  • Machine learning based algorithms
  • Easy to integrate by embedding a simple JS on the web page of the advertiser, runs in the background
  • Real-time fraud prevention & transaction level reporting
  • Minimal dependence on thumb rule KPIs such as session time, bounce rate etc
  • No user friction/ no captcha required

Search Keyword Solution

In the search engine keyword campaigns, inflated bidding cost & keyword bidding fraud impact ROI on the organic as well as paid marketing efforts of the advertisers. Advertisers end up paying more for the higher bid on their desired keywords as bidding cost rises with competition as well as affiliates bidding for the same keywords to route traffic to their respective webpages/ apps

With a higher bid on Advertiser’s Trademark* keywords, Fraud Affiliates route Keywords traffic to advertiser’s website as if it is their own traffic, for which advertiser ends up paying to the affiliate as per the advertising model. Misleading Ads by some fraudsters/ fake websites make end customers feel that the advertiser is misleading them to get hits/ leads etc., thus impacting the brand image of the Advertiser

The solution helps advertisers in improving ROI during Search Engine Keyword campaigns by saving on Keyword bidding cost and eradicating Keyword Fraud. mFilterIt provides a two-pronged approach to the problem.

Fraud Detection & Prevention

  • Analyse: Keyword analysis for duplicity
  • Prevent: Flags off fraudulent activities
  • Monitor: To check the usage of Trademark keywords

mFilterIt Keywords Tracker

Tracks usage and flow of users/ customers using Keywords in various cities, at different times of the day. Also looks for seasonal sales and tracks market trends