Web Ad-Fraud Suite



mFilterIt is at the forefront of discovering web ad-fraud with millions of events and engagements evaluated daily through our ML and AI technology, mFilterIt provides active deterrence and detection across both existing emerging fraud trends. mFilterIt web ad-fraud suite measures the real metrics to gauge campaign efficacy to optimize advertisers marketing journey on the web by eliminating ad fraud.


Unleash the power of machine learning, data science and artificial intelligence to extract the best out of marketing campaigns!

Through The Funnel Fraud Protection



Over 70% of fraud is at performance funnel events such as clicks, leads, engagements and purchase / sale. mFilterIt protects through the entire customer journey so that the advertiser can leverage the full potential of publishers & partners and pay only for genuine events.

Widest Web Fraud Detection Scope



With channels contributing to over 90% digital spends already under the audit scope, mFilterIt provides protection across biddable and non-biddable campaigns through active blacklisting.


With a simplified implementation of an advanced JS script for visits and events advertisers get access to the customer journey to optimise the publisher/ sub-publisher ecosystem along with saving precious marketing spends.

Powerful Dashboard Insights



Real time decision making through powerful and intuitive dashboard fully customisable to the defined KPIs.

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Web Ad-Fraud Suite

Web campaigns including the ones run on mobile phones through browsers are still the most preferred mode to reach out to target customers.

With lead generation, ecommerce and other use cases of web spaces, campaign performance merely on impression measurement is of no relevance.

Bringing in the expertise of performance campaign measurement, mFilterIt web ad-fraud suite measures the real metrics to gauge campaign efficacy and the live protection helps to correct the course as soon as the fraud is detected.

Unleash the power of machine learning, data science and artificial intelligence to extract the best out of marketing campaigns!

  • Neutral Ad fraud detection

    With over 3 Million web events processed daily; mFilterIt’s neutral orientation ensures leveraging partners which perform the best for conversion and engagement without being influenced by the network ecosystem.

  • Empowering data that brands can trust

    mFilterIt detects fraud based on advertisers own brand assets making it reliable, relatable and complete with 100% tracking of all data points. Unlike 3rd party publisher data, based on sampling, the solution validates data in totality with complete data integrity and compliance

  • End to end Operational support

    Customize your own reporting system with dashboards, automated multi-touchpoint reports and get dedicated management support for 3rd party monthly reconciliations

  • Ease of Integration

    with a quick and easy plug & play, go live in less than 12 hours!

The widest and deepest ad-fraud protection suite across the web.

BOTS

17

Duplicate Users

11

GEO Fraud

12

Incent Fraud

21

Blacklisted IP

14

Click Injection

6

Cookie Stuffing

13

Ad Stacking

7

Fake User Data

16

Ad Pixel Stuffing

3

Fake Contact Info

8

Misleading Ads

1

Mouse detection

18

Device Fingerprint

10
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Case Studies
Blog Post (4)
Brand bidding & its impact

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct connection. In the digital world this is attempted by several measures including SEO techniques…

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Blog Post (5)
The inevitable inorganic

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community…

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Blog Post (9)
Saving dollars in the desert

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges…

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We are getting into a new normal. New technologies. It’s high time to protect your assets and brand value.

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