Mobile app fraud to remain a key security concern in 2021
We’ve come a long way from the onset of Internet in the nation. From desktop to laptops, from telephones to smart phones, from LANs to mobile internet, from browsers to application, we’re on the cusp of digital revolution. Long gone are days of internet activities done on computers, thanks to smartphone revolution, majority of the people now use a mobile device to browse the internet. To make consumer’s life easy, brands are now revolutionalizing the digital game from converting and acquiring new user base by providing them with a seamless experience onto their hands via mobile application.
This switch in trend has also triggered a major challenge- smartphones have now become a breeding ground for scammers to defraud marketers, brands and customers alike. With the onset of pandemic, people have moved online and fraudulent transactions on smartphone apps have gone four-fold in recent years
What is mobile app fraud?
A fraudulent or a fake app are those applications which are created by fraudsters which mimic legitimate apps available on Play store. The aim of these fraudsters is to mislead people for the actual app and trigger them to download these fake applications.
Although most fraudulent applications are downloaded from third-party sources but most of them also land on authentic Play Stores. These fake apps are responsible for injecting malware into your phones which can damage not only the operating system but can also compromise on your privacy; passwords, photos, credit card information, identity etc, in short stealing your data.
As much it is important for users to protect themselves from these malicious threats, imagine the risk a brand has with respect to their reputation? A brand’s reputation is important to a brand’s success. Therefore it is imperative for businesses of all kind to monitor these fake apps and third-party sources for malicious apps and should be reported using the right tool. Such instances hamper your brand’s safety and reputation even if you have no relation to these applications.
Mobile app fraud affecting your marketing funnel
Rise in digital advertising budgets owing to digitization require marketers to remain vigilant of mobile app fraud issues which can hamper their efforts. Since fraudsters aim at claiming the advertising revenue, by generating fake installs these bad actors are defrauding all the stakeholders along the advertising chain. These fake installs misrepresent the data therefore affect your marketing efforts. In most cases skewed campaign results leaves marketers wondering where they went wrong with their install campaign.
Professional tools help you protect from such vulnerabilities and help better your marketing efforts thus ensuring better, bigger and safer campaigns. Get in touch with us to ensure your campaign’s integrity.