The true spirit of Ramadan 2021 woven for a Brand
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The true spirit of Ramadan 2021 woven for a Brand

4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during Ramadan.

Ramadan is the month of introspection,altruism, celebration and camaraderie. This is the period that calls for spiritual reflection, self-improvement and compassion for others.

Like the real life, in digital world as well, we are challenged with the good and bad and as marketeers we attempt to sail through to deliver the best for our audiences.  Brands need to observe a similar discipline and therefore must come across as respectful and thoughtful.

mFilterIt can be your trusted partner all through the digital advertising journey and ensure that you deliver a pure experience with the right intent and integrity.  Here are the ways mFilterIt can help you go through the digital journey.

a) Acquisition of users:  This Ramadan is going to leverage on digital like never before.  In 2020, it was a contingency approach. But this year, marketeers, even in the ‘Essentials’ category have a thought through process of leveraging digital platforms to deliver the best to the customers and audiences at large.  Be it acquiring new users for app or getting genuine BOT free traffic to web resources, mFilterIt can help brands to achieve best engagement by connecting with real humans who actually want the service, thus optimising the return on acquisition spends.  Typically, due to challenges like BOT traffic, etc., 1 of every 3 users acquired is not genuine.

b) Ads with integrity and safety: A mature brand is always conscious of the experience it creates.  During Ramadan, brands become extra cautious and do not want to get associated with something which doesn’t go with the core thought of Ramadan.  For instance, certain brands may not desire to show cooked food before Iftaar in ads.  Also, marketeers will go the extra mile to protect their brand image from getting associated with obscene and explicit content. Simply put, the bars of safeguarding brands are raised very high during Ramadan and mFilterIt help advertisers to create a safe and pure view of the brands within which they can engage with the audiences over digital platforms.

The brand safety suite of mFilterIt scan ads to do a high quality content analysis and flag off any placement, relevancy or messaging issues which are contrary to the brand’s reputation.

c) Honouring the promotions and offers:  Ramadan is also a month when people spend a lot.  This is in the spirit of being able to give the family the best food and other essentials as well as buy for the needy.  To compliment this, brands roll out special offers and promotions.  This situation is also exploited by rogues in the system.  They exhibit unbelievable offers just to allure genuine buyers for cheating or taking credit (attribution) of the organic engagement.  Even if a buyer doesn’t lose money in all such situations, it does not portray the brand in good light.  This definitely is not the image that the brand wants to be associated with.

mFilterIt’s incent tracking solution help brands to stay alert in real time about the offers and promotions being rolled out in its name.  It can proactively safeguard consumer’s interests by acting upon the fraudsters and ensure end-users get the genuine promotions only.

d) Creating a Ramadan view of the e-store:  Just like the product placements and shelf management in the brick-mortar stores, the digital stores also need to change during Ramadan.  The shelf display needs to be optimally organised for richer experience of users visiting online marketplaces on apps and web-portals to buy products which are sought after during Ramadan. 

Leveraging mScanIt (Powered by mFilterIt) share-of-shelf and other powerful insights, a marketeer can decide the optimal strategy for online marketplace and create a competitively richer experience for visitors to buy the right products and leverage maximum from the promotions that are being rolled out for them.

With the array of services offered by mFilterIt, marketeers can optimise every segment to create a synergy that gives a richer, wholesome and value driven experience to the audiences for engaging and buying online.

So, what are you waiting for? Simply connect with mFilterIt to make the digital experience for your customers driven by the genesis and value systems that guide us during Ramadan.  You may also get in touch with Debsena Chakraborty, GM, mFilterIt for MEA region.

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