Tag: brand safety

bot-ad-fraud
Why Shouldn’t You Be Doing Video Marketing Without Ad Fraud Bot Management?
In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and...
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brand-safety
Importance of Brand Safety in Performance Marketing
Your brand is what other people say about you when you’re not in the room”- Jeff Bezos. The...
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ad-bot-fraud
How Could Ad Fraud Land You Up Dating BOTs?
Unaware of the complexities in tech, users end up interfacing with machines. Ad fraud is seen from a...
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video-advertising
How Video Advertising Will Erode Brand Safety?
Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant...
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