Tag: brand safety

burning-ad-fraud
Burning the Ad Fraud Fat from Digital Advertising
mFilterIt’s Quick Guide for Marketers Ad fraud is just like bad fat in the body. It unnecessarily makes...
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brand-safety
Why Brand Safety is an Immediate Concern in India?
Brands have to repeatedly reach out to the same set of users, and they need to live up to their reputation...
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brand-safety
Data Safety: The Future of Brand Safety
We are living in a digitized era where trust and transparency have recently become the bone of contention,...
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risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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sms-fraud
An Era of SMS Fraud
In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which...
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ad-integrity
Ad Integrity is No Longer an Issue Native to Digital-First Industries Only
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
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brand-safety
Brand Safety and Celebrity Endorsements
A close eye on Brand Safety can help brands as well as celebrities to leverage associations more effectively. Celebrities...
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brand-safety
Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders
“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does...
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edtech-brand-safety
Edtech and Brand Safety
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
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digital-ecosystem
To Help Digital Ecosystem Resume with Trust, mFilterIt Announces 2 Months Diwali Care Program
The program aims to help advertisers resume their digital marketing activities with trust, confidence,...
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