Tag: brand safety
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard...
Hands off my brand!
The ever-expanding digital landscape invites for a major challenge and threat faced...
One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe...
The simple technique of blacklisting keywords to place ads on relevant and appropriate content is not...
We’re all living in times of pandemic, with the virus having a palpable impact on consumer behavior,...
Addressing the skill gap in the digital ecosystem with the rise in cyber threats.
Brand Safety Officers...
Are you searching for your brand name and brand keywords on Google manually?
Trying to find who is bidding...
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client...
