The 2023 Cricket World Cup presented a prime opportunity for brands to leverage India’s immense cricket fanbase and global audience. The report analyzes advertising trends across different cities, industries, and platforms during the event’s first four days.
Key Insights and Trends:
- Massive Advertising Investment: $240 million was spent on streaming ads alone, with 10-second ad space going for ₹ $3 million during the World Cup, 40% more than the 2019 WC.
- Industry Distribution Across Cities:
- Delhi NCR: BFSI (Banking, Financial Services, and Insurance) led on Day 1, with FMCG commercials leading on Day 4, accounting for 32% of the share of voice.
- Mumbai: FMCG and Fantasy Gaming ads held nearly equal shares, each accounting for 36%-40% of total ads. BFSI followed closely.
- Bangalore: FMCG brands dominated (38% share of voice), with Fantasy Gaming and BFSI ads also prominent.
- Growth in Advertiser Presence: The number of advertisers and ad spots increased dramatically following India’s opening match on Day 4. Delhi witnessed a 6x increase in advertisements, while Mumbai and Bangalore saw 4x and 2x growth, respectively.
- Platform and Device Trends: Ads were personalized for audiences using Connected TVs and mobile apps, taking into account geographical and device preferences. This method improved engagement and relevancy.
