The Smart TV segment was one of the most competitive during India’s two biggest festive sales periods— Amazon’s Great Indian Festival and Flipkart’s Big Billion Day. Consumer trends, platform developments, and performance comparisons and analysis are included in this report together with qualitative data.
Key pointers from the Smart TV Category Report
1. Platform-Specific Strategies:
· Amazon: The market for OLED and QLED was mainly held by the premium companies such as LG and Sony.
· Flipkart: Newer brand Coh first stabilize on elected brands as onboard sponsors. While Coocaa gained significant sponsored share, majoring in the affordable brands.
2. Consumer Behavior:
· Popular TV sizes are 32 inches and 43 inches with most of its clients being price sensitive.
· Early bird offers on Amazon and Love it discounts at the end of sale on Flipkart.
3. Pricing Trends:
· Amazon offered up to 43% discounts on day one, with lower ASPs compared to Flipkart.
· Flipkart used strategic price drops later in the sale to target last-minute buyers.
4. Ad Spend Strategies:
· Legacy brands used organic growth and premium positioning.
· New brands (e.g., Coocaa and Motorola) focused on aggressive ad campaigns for visibility.
Key Takeaways:
· Amazon: Steep early discounts captured early traffic.
· Flipkart: End-of-sale discounts appealed to late-stage buyers.
· Tailored content and pricing strategies are essential for success across platforms.
Download the full report to explore in-depth insights and strategies for succeeding in the Smart TV market during major sales events.
