Case Studies

Eliminating ad fraud for OTT app

One of India’s leading online video content app providing different online videos, programs, movies etc., was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay only for valid traffic. Client app has been spending on marketing for creating visibility of their app and has a healthy spend towards this channel but ROI’s with conversions were always under suspect. mFilterIt was assigned the task of fraud analysis for unearthing the mystery of performance spent drain.

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