For any FMCG brand, product availability is critical to driving sales and retaining customers. However, one leading brand faced significant challenges with stock inconsistencies across different regions.
The Challenge
Despite strong demand, the brand struggled with frequent stock gaps, making products unavailable in key markets. This led to:- Lost sales opportunities as customers couldn’t find the products they wanted.
- Wasted ad spend, with traffic being directed toward out-of-stock products.
- Declining market presence as competitors filled the gaps.
The Solution: Data-Driven Inventory Optimization
To tackle these challenges, the brand leveraged mFilterIt’s digital commerce intelligence to:- Gain pin-code level visibility into stock availability.
- Identify and address stock gaps across online and offline channels.
- Optimize inventory distribution based on demand patterns.
- Benchmark their availability against competitors.
The Impact
With these insights, the brand implemented strategic changes, leading to:- 90% product availability (exceeding the industry benchmark of 80%).
- 45% improvement in supply chain efficiency within 8 months.
- 16% increase in sales across key regions.
Unlock Your Growth Potential
Many brands face similar challenges, but with the right intelligence tools, stock gaps can be minimized, and sales can soar. Want to know the full strategy behind this transformation? Download the infographic now to how the brand acted with key insights!
