Not only ad-fraud mFilterIt also serves as the first line of defence for cybersecurity.
There are several studies which suggest that more than half (50%) of any website’s (including mobile apps) traffic is BOT. These are both good and bad bots including spiders and crawlers. As a CISO or the security head of an organisation, a line of defence is formed using sand pits, trap doors, honey pots, etc. This helps to capture the bad bots or at least deflect them. Here the CISO is adopting a reactive strategy to avoid DDoS, the nightmare of any security head.
While this is a great strategy, but how about letting as minimal as possible bad BOT even touch the periphery of the digital assets of any organisation? Exactly, that’s where mFilterIt, the secret Santa of a CISO arrives!
The larger the number of BOTs hitting any website or an app, higher is the risk of the protection covers becoming ineffective eventually letting the bad BOTs into the systems. Ad-fraud is one of the most common reasons for BOTs to hit the digital assets of any organisation irrespective of its sector or size. Cyberattacks of other sorts usually happen with large organisations where an attacker would get something. So mostly, small and medium organisations have lower risk thresholds compared to very large and reputed organisations.
But every organisation needs traffic and for that uses organic as well as inorganic techniques. It engages through a network of channels, some open to audit while others walled gardens where one is unaware of what’s exactly happening.
Leveraging the ad-fraud detection suites for both app and web, a CISO can develop a first line of defence which won’t let bad BOTs interface with the digital territories of an organisation. Hence, it will reduce the burden on the cyberattack defence systems that it has in place. This front line of bad BOT detection creates a two-layer protection system, much akin to two-factor authentication systems which harden the security for any logins. Results have shown how two-factor authentication systems have made credentials more secure and reduced the risks of account hackings.
For cybersecurity, the approach right now is very reactive where a CISO builds a protection wall. It only activates when someone tries to hit the wall. However, with BOT protection solution used for ad-fraud, the inward traffic is validated at source. So, it proactively doesn’t let most of the BOTs even reach to this protection wall. This not only increases the security but reduces costs significantly. Imagine the reduction in processing on the web server side!
On this Christmas and New Year eve, mFilterIt reaches out to CISOs as their secret Santa making their job much easier by increasing the productivity. Let the CISOs also enjoy new year holidays while mFilterIt’s globally recognised suites, which are validating billions of impressions and clicks every year, help organisations work with sources which only bring in real humans for the engagement. Happy Holidays!