Case Studies

Eliminating ad fraud from inorganic app installs



One of India’s leading online e-commerce portal was noticing suspicious behaviour on their inorganic ‘App Install’ campaigns and wanted a specialized team investigating their traffic for ensuring that they pay only for valid traffic. Client app has been spending on marketing for creating visibility of their app and has a healthy spend towards this channel but ROI’s with conversions were always under suspicion. Know more about mFilterIt.

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