Click fraud is the biggest problem faced by advertisers today!
Clicks Fraud can occur on either the app or the web. In this type of fraud, the advertisers pay for every click that the user clicks on the ad. Fraudsters randomly drop clicks on the ads in case of web or install to get capture app installs in case of app without the knowledge of the user. BOTs are used to fake clicks. This type of fraud is generally done from sources like Google Display networks, Search engine marketing (SEM), DV360, Facebook Audiences etc.
mFilterIt specializes in Click Fraud detection & prevention for both App & Web campaigns.
The fraud detection tools are based on machine learning based algorithms which identify various kinds of frauds, detects BOTS and duplicate users.
What we do?
- With its machine learning-based algorithms, mFilterIt tracks characteristics of click data.
- mFilterIt’s applies advanced algorithms to identify abnormalities in the click data.
- Integration within minutes by a simple API/postback/ SDK. Pre-integrated with all major attribution platforms.
- Real-time transactional level reporting with automated reports for the advertisers as well as publishers.
- BOTs tamper some of the parameters to make it look like a genuine click. The Device Signature Solution (DSS) highly accurate web fraud detection tool that does not depend on cookie. Therefore, the solution is able to detect all duplicates.
Who we are?
- We serve Tier 1 digital advertisers globally.
- We have more than 2 Billion validation per year
- We operate in 14 countries.
- We save $30 Million of Advertisers Money Every Year
- Our thought leadership partners are MMA, TAG, ANA, SkillIndia among others.
“mFilterIt is a fantastic tool that has helped protect against mobile Ad frauds. It provides real-time information into fraudulent traffic sources and helps us optimize media spends.” “A must for any mobile marketer!!!” mFilterIt’s tools and services helped us increase our ROI while negotiating with all stakeholders in user acquisition ecosystem. We definitely recommend mFilterIt as an integral part of today’s marketer’s tool kit.”
“India ranks amongst top 5 in digital ad fraud and IVT traffic. For online video ads fraud India is ranked 1st. Every marketer’s challenge in new world order (digital) is “identity” and “attribution”. mFilterIt has proved to be an indispensable tool for our user growth programs as it identified fraud while working with publishers, networks and affiliates.”
“We have found mFilterIt to be a very useful solution, helping us reduce and prevent fraud in digital marketing. We have been using their services to specifically identify device and click fraud. Since their technology aggregates data from multiple sources to identify such frauds, we are quite confident of relying upon their solution and optimizing our marketing investments accordingly.”