mFilterIt Blogs

mFilterIt Blogs

Lead Predictor & Call Center Optimiser by mFilterIt

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a lead in real-time!! We will be able to identify which leads are punched-in, fak...

mFilterIt Blogs

Apps AdFraud: Stealing an App Install AFTER Install

With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has become more and more difficult for publishers to generate revenue simply on the trading...

mFilterIt Blogs

How Video Advertising Could Erode Brand Safety?

Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant channels; brand is able to connect with.Video is the future of content. Brands are globally spending ...

mFilterIt Blogs

APP Piracy – Threat to Privacy, Ad-Fraud and Brand Safety

85% of apps can be decompiled and modified to be injected with malicious code triggering undesired behaviour of an app with ulterior motives.APPs have become the default interface for users to interact digi...