mFilterIt Blogs

mFilterIt Blogs

Importance of Brand Safety in Performance Marketing

“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos With the steady increase in the fake news, extremist content, and ads appearing next to inappropriate content has led t...

click (1)
mFilterIt Blogs

How to Tackle Click Injection?

In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being used by the customer, and fires a click in the background. In that case, as the user is b...

click spam
mFilterIt Blogs

Identifying Click Spam Deterministically

Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40-50...

mFilterIt 3.0
mFilterIt Blogs

Decoding mFilterIt

Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystem Many a times team mFilterIt is asked one basic but important question. What does ...

bot blog 2
mFilterIt Blogs

Brands Vs BOTs: Importance of Decoding BOT Fraud

Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based on whether a machine can fool us into believing that it was a human. The objecti...

BOT adfraud mFilterIt
mFilterIt Blogs

How ad-fraud could land you up dating BOTs

Unaware from the complexities in tech, users end up interfacing with machines.  Ad-fraud is been seen from a very myopic and transactional view by the entire ecosystem.  Due to this insensitive nat...

Ad fraud mFilterIt
mFilterIt Blogs

App ad fraud continues to be on rise in India

India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations  A recent report by Sensor Tower ranked India as the country with maximum app installs in 3Q (J...

mFilterIt Blogs

Using KPI Targets Against App Advertising Fraud

Let’s start this topic with a question from a different universe! Imagine you own a bank and have a vault where lots of money is stored. It has the world’s best security systems safeguarding it. All the tool...

mFilterIt Blogs

Lead Predictor & Call Center Optimiser by mFilterIt

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a lead in real-time!! We will be able to identify which leads are punched-in, fak...

mFilterIt Blogs

Apps AdFraud: Stealing an App Install AFTER Install

With the push towards higher and higher KPIs and engagement checks by advertisers for their App Install campaigns, it has become more and more difficult for publishers to generate revenue simply on the trading...