PepsiCo announced two new direct-to-consumer offerings to shop directly online. So far, the approach of brands which existed prior to the digital era has been lukewarm about digital platforms. It’s ...
Finding your partners/dealers/affiliates etc in position 1 for your brand terms can be very frustrating. So, it becomes crucial to do Search Engine Audit and Compliance.There are three facts which are impor...
“Your brand is what other people say about you when you’re not in the room”- Jeff BezosWith the steady increase in the fake news, extremist content, and ads appearing next to inappropriate content has led t...
In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that “ABC app” is being used by the customer, and fires a click in the background. In that case, as the user is b...
Within the gamut of techniques resorted by fraudsters to ad-fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40-50...
Agility to re-engineer the technology has helped mFilterIt to increase the impact and add TRUST to the Digital ecosystemMany a times team mFilterIt is asked one basic but important question. What does ...
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation Game’ which was based on whether a machine can fool us into believing that it was a human. The objecti...
Unaware from the complexities in tech, users end up interfacing with machines. Ad-fraud is been seen from a very myopic and transactional view by the entire ecosystem. Due to this insensitive nat...
India witnessed mobile ad-fraud of over Rs 573 crore during Q3 2019 over fake installations A recent report by Sensor Tower ranked India as the country with maximum app installs in 3Q (J...
Let’s start this topic with a question from a different universe!Imagine you own a bank and have a vault where lots of money is stored. It has the world’s best security systems safeguarding it. All the tool...