mFilterIt Blogs

ad-fraud solution

Using Artificial Intelligence to detect real humans

AI powered ad-fraud detection and protection helps advertisers to build a wall of defence. The ad-fraud suite for app as well as web platforms by mFilterIt does real time pattern analysis of events and engag...

Buckle Up For Brand Safety

Brand Safety and Celebrity Endorsements

A close eye on Brand Safety can help brands as well as celebrities to leverage association more effectively. Celebrities have their own lives.  They have their own thought process, value systems and opi...

Clicks_fraud

Over 50 million clicks in a country of 10 million

The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large BFSI client was massively engaged in click spamming registering huge events.This publisher was stealing ...

The true spirit of Ramadan 2021 woven for a Brand

The true spirit of Ramadan 2021 woven for a Brand

4 ways mFilterIt can collaborate with advertisers to deliver the best experience to their respective audiences through digital advertising during Ramadan. Ramadan is the month of introspection,altruism, cele...

Edtech mFilterIt Brand Safety

Edtech and Brand Safety

One of the serious concerns for any parent with the digital ecosystem is how do they keep their children safe from the ‘digital ghost’, and Edtech could an easy trap. Kid safety is of paramount concern. Wit...

3rd Party Validation

Neutrality is key to third-party audits and validation.

mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold integrity and neutrality of validating ad-spends. Any ad fraud analytics solution is algorithmic in nature. So even if the re...