mFilterIt Blogs

Changing Role of Marketers with respect to Brand Safety

Changing Role of Marketers with respect to Brand Safety

Addressing the skill gap in the digital ecosystem with rise in cyber threat Brand Safety officers- The new Career Choice We’re living in a world of connected technologies. With social distancing norms in ...

Adfraud and CMOs

Adfraud and CMOs

Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media spends, inefficiencies like ad-fraud will hit their potential as well as the performance. Recent...

This is what brands need to know about Brand safety and Affiliate Marketing fraud

This is what brands need to know about Brand safety and Affiliate Marketing fraud

Affiliate marketing fraud can damage brand reputation, increase advertising cost and generate client chargebacks The last few decades have witnessed a drastic evolution in affiliate marketing for it has matu...

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Are you looking for your brand keywords manually?

Are you searching for your brand name and brand keywords on Google manually?Trying to find who is bidding on your keywords or trying to analyze your competitors and affiliates?Do you also ponder upon how yours ...

Explainer Identity Theft and how it targets the Banking Sector

Explainer: Identity Theft and how it targets the Banking Sector

Scammers and fraudsters leverage a plethora of schemes to conduct financial fraud. With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes have taken shape in the ba...

Burning Ad Fraud Fat Final Cr

Burning the ad-fraud fat from digital advertising

mFilterIt’s Quick Guide for Marketers Ad-fraud is just like bad fat in the body.  It unnecessarily makes things look ‘healthy’.  At the same time it results in other lifestyle diseases just like ob...