Case Studies

saving dollars in dessert-min

Saving dollars in the desert

Every market – mature, developing or early stage, is grappled with ad-fraud in Performance Marketing. Through the customer engagement life-cycle digital marketers are facing challenges where ordinarily designed...

The inevitable inorganic-min

The inevitable inorganic

Advertisers have to rely on inorganic endeavours to achieve the desired business objectives. This is achieved through a network of publishers, each having its strength in terms of audience and community it nurt...

Save more on media expense by eliminating fraudulent affiliate traffic-min

Save more on media expense by eliminating fraudulent affiliate traffic

Club Mahindra, India’s leading timeshare based holiday service provider, was looking to save on their media expense by identifying and eliminating the affiliate fraud traffic in their lead generation campaigns....

Identify & eliminate fake app installs-min

Identify & eliminate fake app installs

Boosts Bottom Line with 25% Better Optimised Ad Spend Mfilterit worked with ALTBalaji from the inception of their app marketing journey to identify cost-per-install fraud. In just 3 months, Mfilterit helped ALT...

improve sales performance through reliable fraud solution-min

Improve sales performance through reliable fraud solution

Improving Sales Performance Through Reliable Fraud Solution Mfilterit collaborated with Snapdeal to analyse the company’s sales data and identify cost-per-sales fraud for both app and web transactions. Mfilteri...

Brand bidding & its impact-min

Brand bidding & its impact

Brands spend and put in a lot of efforts to evolve organically and attract genuine prospects by establishing a direct connection. In the digital world this is attempted by several measures including SEO techniq...