Category: Blog
Horses for courses – What sells more on Blinkit, might not get the same response on Zepto. On the same...
The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New...
Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation...
In today’s world where every piece of information is just a fingertip away, shoppers have become smart...
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!”
These headlines...
Product availability is the key issue for brands looking to expand their presence across the fast-paced...
To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt...
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams...
