Category: Blog

contextual advertising
Role of Brand Safety in Digital Advertising
Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused...
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Transform Your Sales Pipeline with Effective Lead Optimization
Transform Your Sales Pipeline with Effective Lead Optimization
Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high speed. Here’s...
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Brand Risk Safeguard Your Brand in the Digital Ecosystem
Brand Risk: Safeguard Your Brand in the Digital Ecosystem
Building a brand is a challenging undertaking. Besides offering something unique, one has to put significant...
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Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms
Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms?
An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces for...
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click integrity monitoring a shield against click fraud
Click Integrity Monitoring- A Shield Against Click Fraud
Every click and impression counts! The dynamic landscape of digital advertising requires advertisers...
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Synthetic-Identity-Fraud
The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know
The entire world is connected online, around 64 percent to be exact. With this, a door of opportunity...
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Unlock the Power of Data Transparency in 2024 
Unlock the Power of Data Transparency in 2024 
Digital advertising, being a relatively new channel, is still evolving. As digital ads become more and...
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The Real Impact of Brand Infringement
The Real Impact of Brand Infringement
Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation,...
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Build Strategies for E-commerce Marketplaces
Build Strategies for E-commerce Marketplaces
Horses for courses – What sells more on Blinkit, might not get the same response on Zepto. On the same...
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E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem
E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem
The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New...
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