Category: Blog

E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem
E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem
The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New...
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VAS Ecosystem
Roadmap to Drive Efficiency in VAS Ecosystem
Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation...
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Share of Search
Share of Search: Tap the Power of Keywords and Reach Your Ideal Audience
In today’s world where every piece of information is just a fingertip away, shoppers have become smart...
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Protect Impression Integrity
Safeguard Your ads in the Digital Landscape: Protect Impression Integrity
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
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Ad Budget
Made for advertising Websites are Burning 15% of Your Ad Budget
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!” These headlines...
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Quick Commerce
Quick Commerce: Are You Aware of Your Product Availability?
Product availability is the key issue for brands looking to expand their presence across the fast-paced...
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E-commerce 2024
E-commerce 2024 – Vision for the Future
To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel so apt...
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Digital Advertising Ecosystem
Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
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Social Media Phishing Attacks
What Are the Types of Social Media Phishing Attacks
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams...
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Southeast Asia eCommerce
How Southeast Asia eCommerce Ecosystem is Transforming?
The eCommerce ecosystem is expanding, with a new global market boom that is offering enormous opportunities...
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