Category: Blog

click fraud protect your ad campaign
Click Fraud: Protect Your Ad Campaign
As the digital advertising landscape continues to thrive, more instances of fraud are also being highlighted....
Read More
contextual advertising
Role of Brand Safety in Digital Advertising
Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused...
Read More
Transform Your Sales Pipeline with Effective Lead Optimization
Transform Your Sales Pipeline with Effective Lead Optimization
Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high speed. Here’s...
Read More
Brand Risk Safeguard Your Brand in the Digital Ecosystem
Brand Risk: Safeguard Your Brand in the Digital Ecosystem
Building a brand is a challenging undertaking. Besides offering something unique, one has to put significant...
Read More
Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms
Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms?
An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces for...
Read More
click integrity monitoring a shield against click fraud
Click Integrity Monitoring- A Shield Against Click Fraud
Every click and impression counts! The dynamic landscape of digital advertising requires advertisers...
Read More
Synthetic-Identity-Fraud
The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know
The entire world is connected online, around 64 percent to be exact. With this, a door of opportunity...
Read More
Unlock the Power of Data Transparency in 2024 
Unlock the Power of Data Transparency in 2024 
Digital advertising, being a relatively new channel, is still evolving. As digital ads become more and...
Read More
The Real Impact of Brand Infringement
The Real Impact of Brand Infringement
Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation,...
Read More
Build Strategies for E-commerce Marketplaces
Build Strategies for E-commerce Marketplaces
Horses for courses – What sells more on Blinkit, might not get the same response on Zepto. On the same...
Read More
Scroll to Top