Category: Blog

how click fraud drains your ad budget?
Click Fraud: A Silent Budget Killer
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now...
Read More
why-is-digital-shelf-optimization- important?
From Invisible to Unmissable: The Power of Digital Shelf Analytics
In 2023, the global e-commerce retail reached $5.8 trillion as per a Statista report.  Further, by 2027,...
Read More
combat mobile ad fraud
Mobile ad fraud: Frauds leading to fake app install and engagements
In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way...
Read More
brand infringement
Preventing Brand Infringement: An Interactive Game of Real or Fake
The rise of social media and online platforms has made it easier than ever for copycats and counterfeiters...
Read More
brand protection solution
Are You Tracking Your Brand Mention in The Digital Landscape
In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online...
Read More
click-fraud-in-south-east-asia
Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by...
Read More
navigating-the-beauty-industry-eCommerce-intelligence-in-the-middle-east
Beauty Industry and Personal Care: eCommerce Analytics to Boost Brand presence in the Middle East Region
Nothing under the sun is indeed new.  However, as technology advances, so do our approaches to timeless...
Read More
Fraud Detection
Ad Fraud in the USA: Low ROI and high ad spend
In the fast-changing world of digital marketing, the United States is the leading country in the rapid...
Read More
programmatic-advertising-in-uae
Optimize Your Programmatic Advertising efforts to stand tall in UAE
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively...
Read More
sentiment-analysis
Sentiment Analysis, Insights and Intelligence: Are You Monitoring Your Product Ratings and Reviews?
In this competitive world, to maintain their brand image and ensure customer satisfaction, brands must...
Read More
Scroll to Top