Category: Blog

identity-scan
Role of Identity Scan in BFSI Risk Monitoring
The digital ecosystem has its vulnerability and is battling with threats in a manner never seen before,...
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influencer-monitoring-in- south-east-asia
Beyond the Hype: Effective Influencer Monitoring for Authentic Engagement in Southeast Asia
In recent years, influencer marketing has played a vital role in enhancing brands’ marketing strategies....
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contextual-advertising
Role of Contextual Advertising in the USA Ad Landscape
The fascinating world of advertising is witnessing the rise of contextual advertising. Now, advertisers...
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programmatic advertising
Combatting Programmatic Ad Fraud: Traffic Validation with Integrated Brand Safety
Programmatic advertising offers unparalleled efficiency and reach. However, programmatic ad fraud is...
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influencer-monitoring
Influencer Monitoring: Are Your Influencers Reaching Genuine Audiences or Bots?
In a survey of marketing professionals conducted in 2022, 25% of respondents said that they leverage...
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digital-commerce-intelligence
Why eCommerce Brands Need Digital Commerce Intelligence
“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This...
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affiliate-fraud
Essential Signs to Detect Affiliate Fraud 
Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps...
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Share-of-Voice
How to Effectively Monitor Search Engine Share of Voice for Organic Keywords?
Information is widely available on the World Wide Web; however, finding relatable info has become convenient...
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brand safety protect your brand integrity in the digital ecosystem
Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem
Imagine working countless hours to perfect your brand identity and persona, only to have it decimated...
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click-farms
Beyond the Click: The Impact of Click Farms on Advertising
Profit. That’s the main goal of every business. Amongst all advertising solutions, pay-per-click advertising...
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