Category: Blog

Brand safety
Protect your Brand Reputation with Safety & Brand Infringement Suite
Consider your brand being placed alongside unsuitable content or falling victim to a fraudulent website...
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Affiliate Fraud
Affiliate Fraud Uncovered: Protecting Your Brand and Ad Spends
The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn...
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ecommerce analytics
eCommerce Analytics: Strike First and Fast in the Battlefield of eCommerce
The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and...
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ad fraud
The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud
Considering that ad fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling...
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trademark infringement
Brand Infringement: Protect Your Brand Across Digital Sphere
Since the advent of digital platforms and unmatched reach, the way brands engage with their audience...
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sentiment analysis to decode customer feedback across digital marketplaces in uae
Sentiment Analysis to Decode Customer Feedback Across Digital Marketplaces in UAE
The UAE e-commerce is expected to reach $17 billion by 2025. Further, by 2027, it is expected that global...
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Programmatic ad
Programmatic Ad fraud: The bane of the Branding Campaigns
The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030....
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click fraud
Click Fraud: How to Protect Your Digital Ad Budget
The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US)...
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how click fraud drains your ad budget?
Click Fraud: A Silent Budget Killer
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now...
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why-is-digital-shelf-optimization- important?
From Invisible to Unmissable: The Power of Digital Shelf Analytics
In 2023, the global e-commerce retail reached $5.8 trillion as per a Statista report.  Further, by 2027,...
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