Category: Blog

brand-safety
Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders
“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does...
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inorganic-engagement
Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
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artificial-intelligence
Using Artificial Intelligence to Detect Real Humans
AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad fraud detection...
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click-spamming
Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million
The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large...
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ramadan
The True Spirit of Ramadan 2021 Woven for a Brand
There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to their...
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edtech-brand-safety
Edtech and Brand Safety
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
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third-party-validation
Neutrality is Key to Third-Party Audits and Validation
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
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brand-infringement
Brand Infringement: Protecting Your Brand in the Digital Age
The digital world is ever-expanding, encompassing a massive portion of the consumer population today....
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brand-infringement
Brand Infringement in the Digital Landscape
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks...
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atma-nirbhar-bharat
Brand Safety is a Big Opportunity for Atma Nirbhar Bharat, and at mFilterIt, We Are Pursuing It.
To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for...
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