Category: Blog

programmatic-advertising
Top 3 Reasons to Invest in Programmatic Advertising for FMCG Brands
We’re all living in times of pandemic, with the virus having a palpable impact on consumer behavior,...
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fraud-solution
Top 3 Cost Benefits of Using Ad Fraud Solution in BFSI Sector
Make most out of your ad spend Among a plethora of challenges faced by a brand and a marketer, ad fraud...
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fraud-impact
Is Ad Fraud Impacting CMO’s Performance?
Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media...
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changing-role-of-marketers
Changing Role of Marketers With Respect to Brand Safety
Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand Safety Officers...
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brand-keyword
Are You Looking for Your Brand Keywords Manually?
Are you searching for your brand name and brand keywords on Google manually? Trying to find who is bidding...
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affiliate-marketing-fraud
Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client...
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burning-ad-fraud
Burning the Ad Fraud Fat from Digital Advertising
mFilterIt’s Quick Guide for Marketers Ad fraud is just like bad fat in the body. It unnecessarily makes...
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brand-safety
Why Brand Safety is an Immediate Concern in India?
Brands have to repeatedly reach out to the same set of users, and they need to live up to their reputation...
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brand-safety
Data Safety: The Future of Brand Safety
We are living in a digitized era where trust and transparency have recently become the bone of contention,...
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risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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