Category: Blog

brand-safety
Data Safety: The Future of Brand Safety
We are living in a digitized era where trust and transparency have recently become the bone of contention,...
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risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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sms-fraud
An Era of SMS Fraud
In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which...
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signs-of-ad-fraud
Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
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brand-infringement
Brand Infringement Increases the Risk of Account Takeover Fraud
Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for...
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smartphone-industry
Is Smartphone Industry in India Ready for ATT Implications by Apple?
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
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identity-theft
Explainer: Identity Theft and How Does it Target the Banking Sector?
With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes...
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ad-integrity
Ad Integrity is No Longer an Issue Native to Digital-First Industries Only
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
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brand-safety
Brand Safety and Celebrity Endorsements
A close eye on Brand Safety can help brands as well as celebrities to leverage associations more effectively. Celebrities...
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brand-safety
Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders
“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does...
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