Category: Blog

Ad_fraud
Ad Fraud Through Domain Spoofing: What and Why Should You Know?
Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website...
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checklist
Your Checklist to a Perfect Black Friday Sale Campaign
It’s that time of the year again! Leaves turn to gold, nights get longer, and Black Friday Sale walks...
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brand-safety
Brand Safety : A Paradigm Shift in the Digital Age
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard...
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brand-infringement
Brand Infringement is the Gateway to Brand Safety
Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced...
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ad-fraud
How are Ad Fraud Masterminds Cashing in on the Crypto Mania?
Bitcoin, Dogecoin, Ethereum If you haven’t invested in them, you must have heard of them! All of...
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trustworthy-affiliate
Are Your Affiliates Trustworthy?
You’re a bank or a brokering organization. It’s that time of the year when you want more and more people...
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trustworthy-d2c-community
Building a Trustworthy D2C Community Platform this Festive Season
Old habits die hard. But the onslaught of a pandemic caused a significant change in habits and with new...
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ad-fraud
Is Ad Fraud Stealing Your Online Customers?
Humans make only 60% of internet traffic The covid19 pandemic left a huge global impact. Industries tumbled,...
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brand-safety
Tackling Brand Safety in a Mobile-First Environment
Safeguarding a brand’s reputation in the smartphone industry There’s no denying that millennials...
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clickbait
Is Clickbait the Reason Behind Your Under-Performing Digital Marketing Campaigns?
One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe...
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