Category: Blog

sentiment-analysis
What is Sentiment Analysis?
Sentiment analysis answers one vital question – “What is the consumer saying? A study suggests that 57%...
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pricing-intelligence
Pricing Intelligence in eCommerce
70% of shoppers admit that the price of the product influences their buying decisions across categories....
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ad-fraud
Ad Fraud in Performance Vs. Brand Campaigns
Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has become a non-negotiable...
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fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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ad-fraud-attacks
Ad Fraud Attacks on Gaming Apps
Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026....
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affiliate-campaign
What to Look for in Your Affiliate Campaign?
Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs....
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discount-on-ecom-platform
How Capturing Dynamics of Discounting on eCom Platforms help Win the Market?
Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers...
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reseller-fraud
Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why?
The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their...
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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search-engine
Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines?
Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce...
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