Category: Blog

programmatic-advertising
Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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search-engine
Why Should Brands Analyze the Share-of-Voice of Sponsored Listings on Search Engines?
Paid searches on Google, Bing, Microsoft, etc., often reveal news articles, brand websites, eCommerce...
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page-analysis
Why Should Brands Pay Attention to Perfect Page Analysis or Content Benchmarking?
A Perfect Page Analysis is a complete overview of the brand’s product listing across ecommerce platforms...
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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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programmatic-advertising
Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?
Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,...
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ciso-secret-santa
How mFilterIt is a CISO’s Secret Santa?
Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There are several...
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brand-safety
Is Cyber Security Now Synonymous to Brand Safety?
Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending...
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ad-campaign-work
How Does Your Ad Campaign Work?
The traditional methods of measuring the success of an ad campaign might not work for brands trying to...
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ad-fraud-in-mean-region
Rising Menace of Ad Fraud in the MENA Region
In the Middle East and North Africa (MENA) region digital advertising has recently witnessed widespread...
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black-friday-sale
5 Threats to Watch Out for this Black Friday 2021
The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East...
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