Category: Blog
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject...
“You have been locked out of your account/You have zero balance” is a message no user ever wants to see....
Digital ad fraud is a thing that didn’t drop just today. It has been surviving in the ever-evolving digital...
Facts that worry brands, marketers, and advertisers.
Brand safety safeguards a brand’s reputation and...
Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its consumers....
Brands run lead-generation campaigns to get people interested in their products/services. They often...
Generally, consumers find new products on eCommerce platforms like Amazon, Flipkart, Shopee, etc., by...
Price is one of the most crucial factors contributing to the final buying decision on e-commerce platforms....
Yes, this is one of the digital ad frauds that the affiliate networks are doing, and the advertisers...
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
