Category: Blog

digital-marketing-budget
Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders?
Yes, this is one of the digital ad frauds that the affiliate networks are doing, and the advertisers...
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brand-infringement
Brand Infringement: Impact of Copycat Apps
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
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sentiment-analysis
What is Sentiment Analysis?
Sentiment analysis answers one vital question – “What is the consumer saying? A study suggests that 57%...
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pricing-intelligence
Pricing Intelligence in eCommerce
70% of shoppers admit that the price of the product influences their buying decisions across categories....
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ad-fraud
Ad Fraud in Performance Vs. Brand Campaigns
Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has become a non-negotiable...
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fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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ad-fraud-attacks
Ad Fraud Attacks on Gaming Apps
Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026....
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affiliate-campaign
What to Look for in Your Affiliate Campaign?
Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs....
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discount-on-ecom-platform
How Capturing Dynamics of Discounting on eCom Platforms help Win the Market?
Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers...
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reseller-fraud
Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why?
The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their...
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