Category: Blog
A ‘Click’ is all that matters to begin a user’s journey on an app or a website. Click integrity is a...
Easing consumers’ shopping experience begins by making efforts to get discovered even when there is no...
During the first quarter of 2021, OEM app stores acquired nearly 42% of the global market share. OEM...
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject...
“You have been locked out of your account/You have zero balance” is a message no user ever wants to see....
Digital ad fraud is a thing that didn’t drop just today. It has been surviving in the ever-evolving digital...
Facts that worry brands, marketers, and advertisers.
Brand safety safeguards a brand’s reputation and...
Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its consumers....
Brands run lead-generation campaigns to get people interested in their products/services. They often...
Generally, consumers find new products on eCommerce platforms like Amazon, Flipkart, Shopee, etc., by...
