Category: Blog
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart,...
Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled...
Cart abandonment means a customer added your product to their cart but never completed the transaction....
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making...
Online shopping has experienced a significant boom with the increased number of web users in the last...
Any brand’s reputation relies on the feedback of its consumers, and most eCom brands have at least a...
Customer engagement is at the top of the list for all brands. April is the perfect month to share some...
A ‘Click’ is all that matters to begin a user’s journey on an app or a website. Click integrity is a...
