Category: Blog

Brand Safety
How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
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MAP-Violations
Why Do MAP Violations Threaten eCom Brands?
Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According...
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Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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Online-Banner-Ads
Brand Building Through Online Banner Ads
Display banners are one of the best ways of communicating and catching consumers’ attention, especially...
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Competitive-Analytics
How Can eCom Brands Drive Sales Through Competitive Analytics?
Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential...
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Brand-Safety
How Does Brand Safety Adversely Impact Brands and Publishers?
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
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Product-Title
Is Your Product Title Compelling Enough?
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
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Online Sales
Most Successful Strategies to Drive Online Sales on eCom Platforms
Why would a consumer buy your product over the competitors, especially with an ‘n’-number of options...
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Financial-Fraud
Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution?
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
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Share-of-Shelf
Why are eCommerce Brands Competitive About Share-of-Shelf?
Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for...
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