Category: Blog

MAP-Violations
Why Do MAP Violations Threaten eCom Brands?
Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According...
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Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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Online-Banner-Ads
Brand Building Through Online Banner Ads
Display banners are one of the best ways of communicating and catching consumers’ attention, especially...
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Competitive-Analytics
How Can eCom Brands Drive Sales Through Competitive Analytics?
Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential...
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Brand-Safety
How Does Brand Safety Adversely Impact Brands and Publishers?
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
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Product-Title
Is Your Product Title Compelling Enough?
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
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Online Sales
Most Successful Strategies to Drive Online Sales on eCom Platforms
Why would a consumer buy your product over the competitors, especially with an ‘n’-number of options...
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Financial-Fraud
Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution?
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
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Share-of-Shelf
Why are eCommerce Brands Competitive About Share-of-Shelf?
Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for...
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eCom-Competitive-Intelligence
Why is eCom Competitive Intelligence a Need for D2C Brands?
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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