Category: Blog

Ad Fraud Detection
Domain Spoofing Not Just Impact Advertisers, But Also Publishers. Know-How?
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
Read More
Bots
Bots Are Evolving with Time. Is Your Brand Ready to Combat?
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion and it’s estimated...
Read More
E-Commerce Platforms
How Can Analytics Detect Counterfeits on E-Commerce Platforms?
Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at the top...
Read More
D2C Issues
How is Analytics Solving D2C Issues?
The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become...
Read More
eCom Competitive Intelligence
How Can eCom Competitive Intelligence Help You to Create Great Product Descriptions?
eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing, product...
Read More
Geotargeted Ads
Are Your Geotargeted Ads Reaching the Right Audience?
Whether you have an online business or an offline store, if you don’t get the targeted audience to connect...
Read More
Quick Commerce
3 Major Quick Commerce Problems Resolved Through mScanIt
E-commerce paced up the sale of products largely due to convenience, and quick commerce is boosting these...
Read More
Heavily-Losing-Money
Good Publishers Are Heavily Losing Money. Know Why?
Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers...
Read More
Ad Fraud Detection
Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough?
Mobile attribution platforms are present to report performance measurement, attribution, and analytics...
Read More
Brand Safety
How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
Read More
Scroll to Top