Category: Blog

customer-sentiments
Customer Sentiments: A Boon for Sellers and Resellers
Aware of your customers’ feelings? Try These Ways to Streamline Your Sentiment Analysis For Sellers The...
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brand-safety
What’s the Deal with Brand Safety in Advertising?
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
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customers
Listen to Your Customers: They Know the Best.
How analyzing reviews helped an FMCG brand to optimize their packaging? In India, we have a saying, “ग्राहक...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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genuine-users
You’re Losing Genuine Users. Know Why?
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
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sponsored-listings
Why Should Brands Measure the SOS of Their Sponsored Listings?
Share-of-Shelf of your sponsored listings on eCommerce platforms like Amazon, Bigbasket, Flipkart, etc.,...
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dcb-fraud
DCB Fraud: A Distress for All
Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of the...
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ecommerce-platforms
What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal?
Customers on eCommerce platforms often check out reviews and ratings of products before making the final...
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search-ads
Your Search Ads Are Under Attack. Know Why?
Akash is excited to plan his trip to Bali and starts searching for the best deals on the internet. He...
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share-of-voice
Beginners Guide to Share of Voice on Search Engines
Share-of-Voice is a marketing metric that defines your brand’s visibility versus the competition. On...
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