Category: Blog

future-online-shopping
Augmented Reality in eCommerce: The Future of Online Shopping
Augmented Reality is taking the customer experience to the next level with eCom platform optimization Leap...
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advertise-fearlessly
Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital...
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click-spamming
Know the Difference Series: Click Spamming and Click Injection Explained
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
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blind-spot
The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing...
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brand-sentiment
BRAND SENTIMENT: Do You Know Who Is Saying What, Where & Why?
Listen To Everything Said About Brands and Products Across social media eCom Platform “Kuch toh...
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guard-your-wicket
Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever?
The Cricket Fever is Unstoppable!   From IPL to the World Cup, the audience goes all gaga to see...
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amazon-buy-box
Amazon Buy Box: 5 Ways to Win It
Buy Box is the fiercely contested prized possession of sellers in the eCommerce arena. The battle is...
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ecom-marketing-service
eCom Platform Marketing Service: “Everything Everywhere All At Once”
Yes, you read it right. But we are not going to talk about an Oscar-winning movie. It is about a complete...
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uncover-new-opportunities
Uncover New Opportunities: Fill the White Space in eCom Landscape
The cursor blinking on a blank page is the writer’s white space waiting for sweaty palms and dry throat...
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luxury-eCommerce
Luxury eCommerce: Making Shopper Aspirations More Accessible
Days of dreaming to own a Prada bag or a pair of Chanel pumps & Slingbacks for years are gone. Now,...
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