Category: Blog

consideration-phase
Consideration Phase: What Makes Shoppers Pick Your Product?
The second phase of the eCom Customer Journey is where shoppers evaluate and consider your product The...
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competitive-pricing
How Can Competitive Pricing Analysis Boost eCommerce Growth
Things are changing rapidly in the digital commerce arena. A lot of smart, socially conscious, and sustainable...
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boost-product-discoverability
How to boost product discoverability with keyword recommendation
Most shoppers know what they want, approximately 43% of shoppers go straight to the search bar Whenever...
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omnichannel-commerce–gateway
Omnichannel Commerce – Gateway to The Open Internet Sales
Gone are the days when customers were solely reliant on shop visits or logging into their desktops to...
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ad-fraud
Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win
That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud. While...
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perception-navigation
The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering...
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future-online-shopping
Augmented Reality in eCommerce: The Future of Online Shopping
Augmented Reality is taking the customer experience to the next level with eCom platform optimization Leap...
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advertise-fearlessly
Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital...
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click-spamming
Know the Difference Series: Click Spamming and Click Injection Explained
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
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blind-spot
The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing...
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