Category: Blog

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The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering...
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Augmented Reality in eCommerce: The Future of Online Shopping
Augmented Reality is taking the customer experience to the next level with eCom platform optimization Leap...
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Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital...
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Know the Difference Series: Click Spamming and Click Injection Explained
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
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The Blind Spot: Advertisers’ Limited Visibility into Contributing Publishers
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing...
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brand-sentiment
BRAND SENTIMENT: Do You Know Who Is Saying What, Where & Why?
Listen To Everything Said About Brands and Products Across social media eCom Platform “Kuch toh...
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Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever?
The Cricket Fever is Unstoppable!   From IPL to the World Cup, the audience goes all gaga to see...
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Amazon Buy Box: 5 Ways to Win It
Buy Box is the fiercely contested prized possession of sellers in the eCommerce arena. The battle is...
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ecom-marketing-service
eCom Platform Marketing Service: “Everything Everywhere All At Once”
Yes, you read it right. But we are not going to talk about an Oscar-winning movie. It is about a complete...
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Uncover New Opportunities: Fill the White Space in eCom Landscape
The cursor blinking on a blank page is the writer’s white space waiting for sweaty palms and dry throat...
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