Category: Digital Advertising

data-clean-rooms
Data Clean Rooms: The Key to Ethical and Efficient Advertising
Third-party cookies have been the key for marketers to track individuals online and understand their...
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ad-fraud
8 Things to Stop Believing In 2023: A Marketer’s Checklist
2023 is coming with a storm of changes in the digital advertising world. Meanwhile, the bots are also...
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Copyright Infringements
Copyright Infringements in the Digital World: Beware!
It is easier than ever to start a business or brand using the Internet. On the downside, copying content...
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Marketing
Why Marketing Without Security Is A Serious Threat?
Ad Fraud is not a term anymore that needs an introduction for marketers. There is frequent news about...
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search-ads
Your Search Ads Are Under Attack. Know Why?
Akash is excited to plan his trip to Bali and starts searching for the best deals on the internet. He...
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third-party-cookies
How Is The Digital Advertising World Going to Look After the Collapse of Third-Party Cookies?
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
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referral-coupon-fraud
Referral & Coupon Fraud: How it impacts the Advertiser’s ROI?
Imagine that you have set up a well-planned referral campaign to gain new customers for your app. It...
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ecommerce-intelligence
Fake Reviews Are Destroying the Trust in the Digital Retail Ecosystem
In 2019, 50% of consumers agreed that they always relied on reviews and ratings before making a final...
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Financial-Fraud
Indian Consumers Are Losing Money Due to Financial Fraud. Is There a Solution?
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
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Digital-Ad-Campaign
Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience?
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making...
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