Category: Digital Advertising
Considering that ad fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling...
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively...
Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused...
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
In the world of digital marketing, programmatic advertising platforms like DV360 (Display & Video...
Like always, new technological developments continue revolutionizing the way we conduct business online....
Imagine strolling through a desert, thirsty for genuine leads and conversions. Suddenly, an oasis appears—a...
That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud.
While...
The Cricket Fever is Unstoppable!
From IPL to the World Cup, the audience goes all gaga to see...
In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece of news that...
