Category: Brand Safety & Protection

digital-ecosystem
To Help Digital Ecosystem Resume with Trust, mFilterIt Announces 2 Months Diwali Care Program
The program aims to help advertisers resume their digital marketing activities with trust, confidence,...
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building-brand-keyword
Are Your Partners Bidding on Your Brand Keywords on Search Engines?
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating....
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brand-safety
Importance of Brand Safety in Performance Marketing
Your brand is what other people say about you when you’re not in the room”- Jeff Bezos. The...
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brands-vs-bots
Brands Vs BOTs: Importance of Decoding BOT Fraud
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation...
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video-advertising
How Video Advertising Will Erode Brand Safety?
Marketers are required to take proactive Brand Safety measures ensuring their ads are placed on relevant...
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