Category: Brand Safety & Protection

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Changing Role of Marketers With Respect to Brand Safety
Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand Safety Officers...
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Are You Looking for Your Brand Keywords Manually?
Are you searching for your brand name and brand keywords on Google manually? Trying to find who is bidding...
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Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client...
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Why Brand Safety is an Immediate Concern in India?
Brands have to repeatedly reach out to the same set of users, and they need to live up to their reputation...
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Data Safety: The Future of Brand Safety
We are living in a digitized era where trust and transparency have recently become the bone of contention,...
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brand-infringement
Brand Infringement Increases the Risk of Account Takeover Fraud
Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for...
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Brand Safety and Celebrity Endorsements
A close eye on Brand Safety can help brands as well as celebrities to leverage associations more effectively. Celebrities...
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brand-safety
Brand Safety is an Ethical Responsibility of the Brand Towards Its Stakeholders
“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!” Does...
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The True Spirit of Ramadan 2021 Woven for a Brand
There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to their...
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edtech-brand-safety
Edtech and Brand Safety
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
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