Category: Brand Safety & Protection

brand-infringement
Brand Infringement: Impact of Copycat Apps
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
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brand-safety
Is Cyber Security Now Synonymous to Brand Safety?
Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending...
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checklist
Your Checklist to a Perfect Black Friday Sale Campaign
It’s that time of the year again! Leaves turn to gold, nights get longer, and Black Friday Sale walks...
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brand-safety
Brand Safety : A Paradigm Shift in the Digital Age
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard...
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brand-infringement
Brand Infringement is the Gateway to Brand Safety
Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced...
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brand-safety
Tackling Brand Safety in a Mobile-First Environment
Safeguarding a brand’s reputation in the smartphone industry There’s no denying that millennials...
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vanilla-brand-safety
How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national?
The simple technique of blacklisting keywords to place ads on relevant and appropriate content is not...
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Changing Role of Marketers With Respect to Brand Safety
Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand Safety Officers...
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brand-keyword
Are You Looking for Your Brand Keywords Manually?
Are you searching for your brand name and brand keywords on Google manually? Trying to find who is bidding...
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affiliate-marketing-fraud
Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client...
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