Category: Brand Safety & Protection
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
Facts that worry brands, marketers, and advertisers.
Brand safety safeguards a brand’s reputation and...
Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate...
Lessons from Facebook Malware threats on verified account
A recent incident of cybercriminals sending...
It’s that time of the year again! Leaves turn to gold, nights get longer, and Black Friday Sale walks...
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard...
Hands off my brand!
The ever-expanding digital landscape invites for a major challenge and threat faced...
Safeguarding a brand’s reputation in the smartphone industry
There’s no denying that millennials...
The simple technique of blacklisting keywords to place ads on relevant and appropriate content is not...
