Category: Brand Safety & Protection

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Why Creative Compliance Must Be a Necessity Not A Choice For Your Brand?
In the hustle to stand out in the crowd of competitors, brands often miss out on things at the ground...
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How to Keep Your Brands Safe Online: Problems and Solutions
What are the threats to your brand online? In what ways can image security and ad safety be incorporated...
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Are You Being Impersonated on Social Media? You’ll Need to Know This!
The security of your customers is of the utmost importance to you and your organization. Consequently,...
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Counterfeiting
Negative Effects of Counterfeiting – Brands Must Know!
In this article, we’ll discuss counterfeiting, its harmful effects, and ways brands can protect themselves...
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Brand Safety
Brand Safety on Social Media: How Do You Do It?
Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially...
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What’s the Deal with Brand Safety in Advertising?
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
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How to Build a Robust Approach to Brand Safety?
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
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brand-safety
Brand Safety: The World Before and after Digital Marketing
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms....
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Brand Suitability
Brand Suitability: How to Set Your Standards?
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is a “brand...
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Brand Safety
How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
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