Category: Brand Safety & Protection
In this article, we’ll discuss counterfeiting, its harmful effects, and ways brands can protect themselves...
Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially...
Brand safety is the process of protecting a brand’s image and reputation from the negative or damaging...
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms....
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is a “brand...
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
Facts that worry brands, marketers, and advertisers.
Brand safety safeguards a brand’s reputation and...
