Category: Brand Safety & Protection

Brand Risk Safeguard Your Brand in the Digital Ecosystem
Brand Risk: Safeguard Your Brand in the Digital Ecosystem
Building a brand is a challenging undertaking. Besides offering something unique, one has to put significant...
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The Real Impact of Brand Infringement
The Real Impact of Brand Infringement
Every brand in the digital ecosystem is in the rat race to expand its presence, build brand reputation,...
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Protect Impression Integrity
Safeguard Your ads in the Digital Landscape: Protect Impression Integrity
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers...
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Ad Budget
Made for advertising Websites are Burning 15% of Your Ad Budget
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!” These headlines...
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Social Media Phishing Attacks
What Are the Types of Social Media Phishing Attacks
Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams...
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stay-safe-online
From Vulnerability to Vigilance: Navigating Brand Safety in 2023
Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large...
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perception-navigation
The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering...
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advertise-fearlessly
Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital...
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stay-safe-online
Stay Safe Online: How to Protect Your Website from Domain Infringement
Business websites first came into prominence in the 1990s, and the internet houses billions of websites,...
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contextual-advertising
Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape
All over the world, the rising concern about data security and user privacy has led to a major transformation...
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