Category: Brand Safety & Protection

brand protection solution
Are You Tracking Your Brand Mention in The Digital Landscape
In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online...
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Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by...
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Fraud Detection
Ad Fraud in the USA: Low ROI and high ad spend
In the fast-changing world of digital marketing, the United States is the leading country in the rapid...
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affiliate-monitoring
Affiliate Monitoring in the US Market
In the US market, affiliate marketing is flourishing as businesses lean on strategies based on affiliate...
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identity-scan
Role of Identity Scan in BFSI Risk Monitoring
The digital ecosystem has its vulnerability and is battling with threats in a manner never seen before,...
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influencer-monitoring-in- south-east-asia
Beyond the Hype: Effective Influencer Monitoring for Authentic Engagement in Southeast Asia
In recent years, influencer marketing has played a vital role in enhancing brands’ marketing strategies....
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contextual-advertising
Role of Contextual Advertising in the USA Ad Landscape
The fascinating world of advertising is witnessing the rise of contextual advertising. Now, advertisers...
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influencer-monitoring
Influencer Monitoring: Are Your Influencers Reaching Genuine Audiences or Bots?
In a survey of marketing professionals conducted in 2022, 25% of respondents said that they leverage...
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affiliate-fraud
Essential Signs to Detect Affiliate Fraud 
Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps...
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brand safety protect your brand integrity in the digital ecosystem
Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem
Imagine working countless hours to perfect your brand identity and persona, only to have it decimated...
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