Category: Ad Traffic Validation
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes...
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
AI-powered ad fraud detection and protection help advertisers build a wall of defense.
The ad fraud detection...
The case of organic traffic theft of a leading BFSI client in UAE
A major publisher partner of a large...
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges.
Covid-19...
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55%...
