Category: Ad Traffic Validation
AI-powered ad fraud detection and protection help advertisers build a wall of defense.
The ad fraud detection...
The case of organic traffic theft of a leading BFSI client in UAE
A major publisher partner of a large...
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges.
Covid-19...
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55%...
If you are a digital advertiser, you have been stung by click fraud many times. But there are ways to...
What is the Conversion Rate?
When advertisers run ad campaigns, their ads are displayed thousands of...
In the post-Covid-19 scenario, video marketing will take center stage in content-driven campaigns and...
As a publisher, you need to make sure that your content is up-to-date, accurate, and easy to understand...
In the click injection, Click is injected where a malicious publisher(apps) on the phone notices that...
