Category: Ad Traffic Validation

fraud-solution
Top 3 Cost Benefits of Using Ad Fraud Solution in BFSI Sector
Make most out of your ad spend Among a plethora of challenges faced by a brand and a marketer, ad fraud...
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fraud-impact
Is Ad Fraud Impacting CMO’s Performance?
Is Ad-fraud responsible for shrinking CMO tenure? With digital spends cross over 50% of the total media...
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burning-ad-fraud
Burning the Ad Fraud Fat from Digital Advertising
mFilterIt’s Quick Guide for Marketers Ad fraud is just like bad fat in the body. It unnecessarily makes...
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risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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sms-fraud
An Era of SMS Fraud
In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which...
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signs-of-ad-fraud
Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
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smartphone-industry
Is Smartphone Industry in India Ready for ATT Implications by Apple?
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
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identity-theft
Explainer: Identity Theft and How Does it Target the Banking Sector?
With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes...
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ad-integrity
Ad Integrity is No Longer an Issue Native to Digital-First Industries Only
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
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inorganic-engagement
Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
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