Category: Ad Traffic Validation

risk-in-gaming-industry
ATO Risk in Gaming Industry is Rampant and Brazen
Children are put at risk of Account Takeovers losing their hard-earned game status as well as diamonds...
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sms-fraud
An Era of SMS Fraud
In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which...
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signs-of-ad-fraud
Top 5 Warning Signs of Ad-Fraud You Cannot Ignore!
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
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smartphone-industry
Is Smartphone Industry in India Ready for ATT Implications by Apple?
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
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identity-theft
Explainer: Identity Theft and How Does it Target the Banking Sector?
With a rise in internet penetration and the adoption of digital means, sophisticated forms of crimes...
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ad-integrity
Ad Integrity is No Longer an Issue Native to Digital-First Industries Only
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
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inorganic-engagement
Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
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artificial-intelligence
Using Artificial Intelligence to Detect Real Humans
AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad fraud detection...
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click-spamming
Click Spamming in UAE: Over 50 Million Clicks in a Country of 10 Million
The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large...
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third-party-validation
Neutrality is Key to Third-Party Audits and Validation
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
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