Category: Ad Traffic Validation
The total number of smartphone users in the world stands at 3.8 billion which is half the population...
sources are generated by bots, automated click, or some type of click fraud?
Ad Fraud is estimated to...
Time to protect your affiliate campaigns and catch hold fraudulent IP addresses
The digital market has...
Mobile app fraud to remain a key security concern in 2021
We’ve come a long way from the onset of the...
A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching...
Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only...
India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered...
Make most out of your ad spend
Among a plethora of challenges faced by a brand and a marketer, ad fraud...
Is Ad-fraud responsible for shrinking CMO tenure?
With digital spends cross over 50% of the total media...
mFilterIt’s Quick Guide for Marketers
Ad fraud is just like bad fat in the body. It unnecessarily makes...
