Category: Ad Traffic Validation

ad-fraud
Ad Fraud in Performance Vs. Brand Campaigns
Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has become a non-negotiable...
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The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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ad-fraud-attacks
Ad Fraud Attacks on Gaming Apps
Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026....
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affiliate-campaign
What to Look for in Your Affiliate Campaign?
Affiliate marketing means hiring people to promote a brand/product/service to boost sales/leads/installs....
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reseller-fraud
Reseller Fraud Is Costing You More Than Just Your Ad Budget – Know Why?
The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their...
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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Rising Menace of Ad Fraud in the MENA Region
In the Middle East and North Africa (MENA) region digital advertising has recently witnessed widespread...
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black-friday-sale
5 Threats to Watch Out for this Black Friday 2021
The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East...
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Ad_fraud
Ad Fraud Through Domain Spoofing: What and Why Should You Know?
Domain spoofing is a criminal act of impersonating a high-quality platform using a low-quality website...
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