Category: Ad Traffic Validation

Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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Click-Injection-Fraud
Click Injection Fraud Costs More Than Just Money for A Brand
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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OEM-Myths
Busting the OEM Myths
During the first quarter of 2021, OEM app stores acquired nearly 42% of the global market share. OEM...
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Click-Injection
Click Injection: Why Should Brands/Advertisers Worry About It?
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject...
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Click-Injection-Affect
How Does Click Injection Affect a Brand’s Users?
“You have been locked out of your account/You have zero balance” is a message no user ever wants to see....
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Organic-Stealing
How Bad is Organic Stealing for Your Brand?
Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its consumers....
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digital-marketing-budget
Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders?
Yes, this is one of the digital ad frauds that the affiliate networks are doing, and the advertisers...
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ad-fraud
Ad Fraud in Performance Vs. Brand Campaigns
Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has become a non-negotiable...
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fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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ad-fraud-attacks
Ad Fraud Attacks on Gaming Apps
Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026....
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