Category: Ad Traffic Validation

genuine-users
You’re Losing Genuine Users. Know Why?
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
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Ad Fraud Detection
Domain Spoofing Not Just Impact Advertisers, But Also Publishers. Know-How?
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
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Bots
Bots Are Evolving with Time. Is Your Brand Ready to Combat?
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion and it’s estimated...
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Geotargeted Ads
Are Your Geotargeted Ads Reaching the Right Audience?
Whether you have an online business or an offline store, if you don’t get the targeted audience to connect...
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Heavily-Losing-Money
Good Publishers Are Heavily Losing Money. Know Why?
Ad fraud has been a parasite in the digital ecosystem which has been feeding on the money of advertisers...
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Ad Fraud Detection
Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough?
Mobile attribution platforms are present to report performance measurement, attribution, and analytics...
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Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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Click-Injection-Fraud
Click Injection Fraud Costs More Than Just Money for A Brand
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
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OEM-Myths
Busting the OEM Myths
During the first quarter of 2021, OEM app stores acquired nearly 42% of the global market share. OEM...
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Click-Injection
Click Injection: Why Should Brands/Advertisers Worry About It?
During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject...
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