Category: Ad Traffic Validation

programmatic-advertising
Challenges In Programmatic Advertising: Know How You Can Combat Them
Programmatic has brought a revolutionary change in digital advertising. With its complete automation...
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ad-fraud-detection-software
Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth
Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every...
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ad-fraud-detection
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
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Affiliate Programs
Fraud in Affiliate Programs. What Can Marketers Do?
Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity...
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Travel Meta Search Engines
Travel Meta Search Engines – How Fraudsters Are Ruining It?
After 2 long years, the travel industry is taking shape again. And this time it has come up with a hot...
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Gaming Advertisers
Gaming Advertisers vs Fraudsters: Who Will Make It to the Finish Line?
You developed a game and now you’re willing to go to the next level. To bring new visitors, you decide...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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genuine-users
You’re Losing Genuine Users. Know Why?
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
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Ad Fraud Detection
Domain Spoofing Not Just Impact Advertisers, But Also Publishers. Know-How?
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
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Bots
Bots Are Evolving with Time. Is Your Brand Ready to Combat?
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion and it’s estimated...
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