Category: Ad Traffic Validation
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering...
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing...
The forecast for the direct carrier billing (DCB) ecosystem looks bright and sunny with the rise in mobile...
The shift towards digital advertising brought many major changes in the way of advertising. In comparison...
Retargeting is a form of behavioral targeting as it targets people who have already visited a website....
Marketers have come a long way in the journey of advertising. In traditional advertising, marketers use...
Programmatic has brought a revolutionary change in digital advertising. With its complete automation...
Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every...
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
