Category: Ad Traffic Validation
The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of...
Having a sound digital growth plan is perhaps the most surefire way for any modern business to succeed....
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes...
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering...
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing...
The forecast for the direct carrier billing (DCB) ecosystem looks bright and sunny with the rise in mobile...
The shift towards digital advertising brought many major changes in the way of advertising. In comparison...
Retargeting is a form of behavioral targeting as it targets people who have already visited a website....
Marketers have come a long way in the journey of advertising. In traditional advertising, marketers use...
